This course emphasizes the potential of social media space for various applications and the basic analysis of social media data. Social media have brought about a wealth of user-generated content and relationship networks on the Web. The online word-of-mouth has significant impact on\ businesses and organizations. Social media also strongly influence individual users, transforming how they retrieve, organize, store, and share information, how they create and use knowledge, how they interact with one another, how they build new relationship and maintain existing relationship, and so on. This course will help students understand the phenomenon of social media and basic analysis methods and application of social media. This course will provide students with concepts, methods, knowledge, and skills to use and manage social media effectively. It will also prepare students to formulate social media strategies and innovative social business models.